In this role, along with Le Plus Proche Gagne, I worked across static ads and video content for social platforms like Meta and TikTok, contributing to the brand's growth and creative strategy for their e-commerce business. A big part of my time went into producing User Generated Content: writing scripts, briefing and curating content creators, and editing the videos myself. I kept a close eye on what was performing and why, tracking results and staying on top of social media trends to inform what came next. I also handled packshot creation, rounding out the product-focused side of the work.